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| OpenTV
Partners With Thailand Cable Operator to Intro Interactive Television |
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 MOUNTAIN
VIEW, CA (JUNE 5, 2000) -- OpenTV, a provider of software to enable digital
interactive television, and United Broadcasting Corp. (UBC) announced
an agreement to deploy OpenTV's interactive television (ITV) software
to UBC's viewers. UBC is uniquely positioned to reach the massive Thai television market as the nation's leading pay television broadcaster to deliver digital television services via both satellite and cable. For OpenTV, the agreement marks an important market opportunity. With its flexible software platforms compatible with all levels of digital TV technologies, and UBC's leading market share, the companies will be able to offer easy-to-use e-mail, e-commerce and Internet browsing capabilities, among many other ITV services, to a country of 60 million people where only 2 percent of the population own personal computers. "With this exciting new agreement, television will deliver a whole new viewing experience to the Thai television market and, perhaps, play an important social role by providing communications services like e-mail to people for whom home computers do not play a role in their lives," said Jan Steenkamp, president and CEO, OpenTV. "UBC is a pioneering company that appreciates the major impact it can have by delivering compelling interactive experiences to viewers who embrace TV as their primary information and entertainment medium." It is expected that the agreement could potentially bring interactive television to the more than 333,000 and growing subscriber base of UBC. The two companies look forward to capturing a significant share of this market and expanding their reach to the wider Asian region. "We have always been the leader in providing the most reliable and technologically advanced services to Thailand's television audience," said Sompan Charumilinda, CEO of UBC. "A critical part of our strategy is our relationships with the world's leading technology companies -- and OpenTV helps us deliver via the TV the latest in information, entertainment and transactional features that viewers want." In addition to providing e-mail and Web-surfing capabilities, OpenTV's leading ITV applications allow viewers, with just a click of the remote control, to view weather and sports information, play interactive games, send and receive e-mail, and conduct banking transactions and e-commerce, among other rapidly developing services. About OpenTV OpenTV is the worldwide provider of software that enables digital interactive television (ITV), providing a complete end-to-end solution for the development and delivery of interactive services via digital satellite, cable and terrestrial broadcast. |
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